Media Series: Issue 5 – Television Advertising

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Overview of TV

Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity from a media standpoint than TV. In short, TV has a proven track record of getting to consumers and shaping their behavior.

Upside of TV

Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous.

  • TV gives you instant credibility. Consumers just seem to believe things they see on TV.
  • The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign.
  • Through program selection, you can target your audience pretty effectively.
  • No medium offers greater mass global impact. Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV.
  • The creative opportunity is larger for TV. If you have the cash, you can take a camera anywhere and create incredible presentation.
  • Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses.

Downside of TV

TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I could.

  • To really hit the masses, broadcast TV is best and commercial spots are very, very pricey. Cable offers more affordable options but then you don’t hit the masses as well.
  • Research shows that you need significant repetition (at least 5-7 viewings) for your message to sink in. To get 5-7 viewings, you need to be on a lot more than that. Pricey.
  • Before you even buy commercial spots, you need to spend significant dollars to create a high quality ad. You can do it for less but generally not very well.
  • Much like radio, your commercial spot comes and goes and when it’s out of sight it falls out of mind. That is, unless you buy more spots.
  • As a rule, people don’t want to watch commercials. The turn on the TV to watch the program. With more and more channels available, it’s easy to skip the commercials.

Main Thing To Know About TV Advertising

Television is the largest target of media dollars for a reason and it’s attractive for a lot of reasons. My problems with TV are that it is very expensive (when done properly) and it’s somewhat inefficient no matter how well you do it. My advice is, if you have the brand and the budget to do it right, TV can be money well spent. You need to have a high quality ad, lots of repetition and the right commercial time. If you’re not sure you have the budget, then you don’t have the budget. You’re much better off not doing it than doing it poorly.

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What Is Smart TV?

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The very latest waves of Flat Screen Digital TVs hitting our shores this year are being marketed as “Smart TVs”. What does this mean, and what benefits do they have? Let’s try and explain this concept in a simplified manner.

First – A very quick history on TV evolution

Television technology has advanced rapidly over the years, progressing from the basic “Square” 4:3 Analogue CRT Tube. The introduction and sharp rise in popularity of DVD then saw the implementation of widescreen TVs to suit this format. As the trend towards viewing movies in widescreen digital became the standard, similar steps had to be made for day to day Television viewing. So the integration of digital set top boxes began, and our Television networks began to broadcast our TV programs in digital to coincide with that. As the public began to embrace the “cinema” experience, the next natural progression was larger screens, so Plasma, LCD and later LED panels were introduced. In the years that followed, besides obvious improvements in clarity, sound & design, the only major change made to TV technology was size – demand called for bigger and thinner TVs. Over the last year or so, the introduction of 3D Technology was the next “big-thing”, as well the call for more eco-friendly panels.

So we’ve seen TV’s develop from a bulky, square Picture Tube with a choice of five stations to view in analogue, to large, ultra-slim, Full High Definition panels capable of displaying 3D images, and a choice of over twenty channels broadcasting many programs in widescreen digital. Add to that a very sharp decline in price, and an ever increasing focus on environmentally friendly performance – we’ve certainly come a long way. So where to from here?

Introducing Smart TVs…

The internet is now a dominant part of our daily existence. Our mobile phones have now evolved from devices used just for making phone calls into “Smart-Phones” – basically mobile phones with internet accessibility. The same technology has filtered through to our TVs, and coined the phrase – “Smart TVs”. Today’s new waves of Smart TVs have a very large focus on online interactive media such as Internet   TV ,  media  streaming, social networking and web browsing. In a Similar way to how internet browsing, web widgets and software like games or applications are integrated in today’s smartphones, the same trend towards such connectivity has now become part of today’s TVs, creating a convergence between computers and Digital TV. Smart TVs allow viewers to search for and find movies, video clips and photos on the internet, stored on a home hard drive, through to your TV, using your remote control.

Smart TVs will eventually change the way we access media in our homes

This convenience will eventually change the way we access media in our homes, or more precisely, from where we access our media. One example would be not having to run down to our local video stores anymore just to rent a movie. By pressing a couple of buttons on our TV remote we suddenly have access to hundreds of movies available for streaming from the comfort of our lounge. Applications (or “Apps” as they are commonly referred to) add yet another facet for us to explore. There are a limitless number of apps that can be created. If you are an I-Phone user, you will already have encountered dozens upon dozens of ingenious applications that you now find hard to live without. There are apps for everything, ranging from live weather and news forecasts, to TV Show catch-up episodes, the latest sports news for your favourite team as well as live scores, and of course the whole social media forum such as Twitter, Facebook and YouTube. These are now right at your fingertips, transforming TVs into a very diverse media network. The ability to Skype call is also an option, with the aid of a brand-specific Skype camera. While a small number of these features, in some form, have been available over the last year from some television manufacturers, in 2011 we will see the introduction of unrestricted web-browsing in some models. This opens up a limitless array of possibilities by transforming your TV into a fully functional web browser.

Smart TVs – Bringing the internet into your lounge room

There is a distinct advantage of not having to take the effort to boot up your PC, which is usually located in another room, to perform tasks such as purchasing items on eBay, checking your E-mail, or to Google something that has just taken your interest on TV. With large high definition screens, and web pages fully optimised to suit, there is certainly a distinct advantage in browsing the internet from the comfort of your lounge instead of through a little laptop screen or sitting at your computer desk. Even if you have photos, music, movies or video files stored on your home computer, you can access all of these wirelessly through your Home network and stream them directly to your TV.

So, in summary…

Smart TVs are the next generation of Flat Screen Digital Television, merging your TV and computer’s functionality into one.

With the ability to stream high definition movies, connect with your friends using Facebook and Twitter, stream TV Shows, and get instant access to news, sport and weather – all from the comfort of your lounge and on a large High Definition TV screen. Some of the higher end Digital TV models will offer built in web browsers – opening up unrestricted web browsing directly to your Television Set. As Plasma and LED Screens have evolved to become thinner, more energy efficient and providing us with stunning Full High Definition clarity. We now have a limitless array of media applications opened up to us, providing us with versatility and cross functional capability like we have never had before.

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International Conferencing for Your Business Brilliance

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With fast paced globalization, world economy has witnessed a drastic change and now the companies have decided to head on foreign investments to maintain pace with the changing market scenario. Companies are keen to set up offices across the world. The reason for establishing offices abroad is to keep a strong footing in international arena. So, in order sustain close contacts and co-ordination with the regional branches of the corporate houses, international conferencing has become really indispensable. Besides, such conferencing solution has proved to be an essential means of connecting multiple parties straight to people in various locations round the globe.

Frankly speaking, gone are the days when business personnel and representatives were required to throng to foreign countries to meet and invite new business collaborates, suppliers, channel partners, retailers and other dealers. With international conferencing becoming the most sought after tool these days nothing seems impossible. One can just make good use of internet or telephone to connect with the stakeholders and communicate with them in real-time. So it is not only convenient but also reduces the conference calling expenses, curtailing the traveling time and costs each time.

Big business houses and organizations, seeking for the most cost-effective means to manage their conferencing arrangements can look for call service providers which offer effective services at reasonable costs. The service providers come up with wide range of web interacting solutions that let the users work in virtual setting which is pretty supportive to collaboration. The basic requirement for such type of virtual meeting is computer or laptop well accompanied by fast net connection and a conferencing application. The conferencing service doesn’t demand any software installation by participants or moderators. What’s more is that the user-friendly application is well accessible from all the web browsers devoid of any plug-ins. Simply put, they are fully safe, as the service operator encrypts the solutions as per maximum security protocol.

There are plenty of providers dealing with international conference call service who are into offering global conferencing service to company. The providers present applications which are installed with multiple advanced features. The users get the choice of transferring the applications, documents and files without any heck followed by sharing the whole desktop with participants present on the other side. The webcasting service lets the participants to record the meeting for further reference. Apart from these, the effective features include drag and drop, white boarding which are included into the transmission software to guarantee right brainstorming and transmission at real time amongst participants who are located at distant places. Companies as well as individuals can choose such features as per their needs and requirements while gaining international conferencing solutions from reliable service providers.

To conclude, this can be said that with operator backed conference call, you get the liberty to simplify the whole conference process and facilitate your meeting in a more effective and formal manner. Well, regardless of your business size, be it big or small, you can make good use of this superb international conferencing and make the communication easy like never before.

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Satellite TV Technology – Know How it Works

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Satellite TV has brought about a revolution in the world of television. A modern broadcasting technology has been incorporated in it. The technology involves the usage of a set top box and a satellite dish for receiving the television broadcast through the communication satellites.

The greatest advantage of satellite TV is that it has a wider range of coverage and therefore, it can access even those areas where the cable or terrestrial television systems do not function. It can be rightly said that this network provides entertainment to the people in almost every corner of the world.

Nowadays, these television networks are being used in three different modes to make you avail them. The technology has been devised in such a way that television can be directly received by your own satellite dish at home. It can be received by your local TV affiliates or can also be distributed across the cable systems after reception through head-ends.

Most companies in the television market are offering direct view of satellite TV. A DBS (direct broadcast satellite) provider is used for programming the dish receiver at your home. This enables you to view it directly on your television set.

Today’s generation has hardly got any time to get bored. The numerous TV channels received by the satellite dish and the set top box in their house provide them with uninterrupted entertainment. The reception is not just limited to the television screen. Technology in the recent days have made it possible for you to view television in your laptop or desktop. That is why we say uninterrupted entertainment. No matter where you are, with the Satellite TV at your service, you can watch your favorite program at any time of the day.

The costs involved in availing such services are quite reasonable. The companies in the market are offering handsome packages, which are worth purchasing as far as the quality of entertainment is concerned. The Satellite TV provides high resolution pictures on your television screen. It ensures great picture quality along with unlimited entertainment for a lifetime that makes it worth purchasing even if it costs you a few extra bucks.

Of all the five hundred or more channels offered by the TV, many of them are educationally helpful. Thus, learning and entertainment go hand in hand. The kids of today are surrounded by gadgets and they hardly find any interest in learning from books. But they do like to fijit with the mouse or the remote control, and so these channels are a great resource for them to learn. Besides, several channels in various languages from all around the world can easily be viewed on just a click of the remote button or the mouse of your PC. If there is any kind of channel left other than the usual ones, the satellite TV provides with you all.

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How International Audio Conferencing Works

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Audio conferencing enables individuals from different locations to connect and speak with each other using the services of a secure telephone line. The process allows people who otherwise may not be able to physically meet each other to communicate and have meetings. This is a preferred mode of communication as it is more economical for businesses than to have their personnel travel across cities or countries to attend meetings. International voice conferencing allows people in different countries to communicate with each other at a pre-determined date and time.

This is more commonly known as teleconferencing or voice conferencing, any number of people can be connected at the same time. This form of communication is widely in use in commerce, education and business. It also saves time as traveling from one country to another can take time, and delays can always make such trips much longer. Traveling also causes disruption at work as the time it takes for an employee to travel means time away from the office.

An international audio con-call differs from an ordinary phone call in the sense that there are more than two people who make up a voice con-call. Callers are connected to what is known as a conference bridge which is a server that makes it possible for many people to communicate with one another.

There are different types of international voice conferencing services available today. The first type is the “dial in” which is simply dialing a number that has been pre-designated and given to all the participants of the conference to call. It is normally accompanied with a code or passkey that needs to be entered via a touch tone phone.

The second type is called the “reservation-less call” which is most commonly used for businesses that choose to allow participants in Canada and/or in the US to connect toll-free into the con-call. If the participant is outside the local dialing calling area, there is no long distance cost incurred as these are charges to the host of the con-call. This type of call also utilizes a passkey or pass-code.

The third type of voice conference call is “operator assisted.” Operator assisted con-calls uses services offered by a conference call company which normally includes the bringing of participants to the call (operator dial out), call moderator and live call monitoring, roll call, faxing or emailing of any documents to all the participants, services like translation, and many more services.

Such voice con-calls allow businesses to communicate with people in different locations or countries without incurring traveling, hotel costs, per dime costs, and any travel delays that can arise.

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Online TV – How Does Online TV Work?

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Everyone loves TV right? Things have certainly come a lot in leaps and bounds since the old TV was invented.

Why not watch TV online? Not just TV from your area, not even regular cable TV, but be able to get TV from all over the world. Think about being able to use the power of the internet and have 2000, 3000 or even over 4,000 channels straight to your computer at home or even work.

Well that’s what is happening today. Online TV works like regular old TV. Broadcasters for regular TV put out their signal and your antenna at home picks up the signal and there you have it, you have TV ( that was a very simple version ). Well online TV works the same way. There are so many channels from around the world and all these companies are realizing that the internet is where they need to put their product.

The power of broadband and some nifty software can enable people like your self to be able to watch your favorite sports events live ( and not pay for pay per view ) you can also watch all your favorite movies & TV shows and basically keep up to date with anything that is going on in the world.

To recap, online TV works pretty much the same way as normal TV does. Broadcasters are now using the internet as another way to broadcast their channels, and for us it is a great opportunity to take advantage of. Really the software that has been made to put all these channels together in one place is what really make online TV work well.

As internet connections get faster and, eventually you will see a PC hooked up to the family flat screen and everyone watching online TV.

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