The Indian Media Fraternity


The Indian media fraternity comprises of several components. These include newspapers, magazines, tabloids, TV, radio and the internet. Of late, internet has witnessed the most amounts of investments and is being called the sunrise sector of Indian media. Today, almost all news can be got instantly from the internet as and when they happen. News in India is mostly made up of the day to day happenings of the Indian community as well as all over the world.

Indian media has existed in the country ever since the 18th century. Radio was first introduced by the British and news broadcast stared started almost immediately. Notable Indian luminaries contributed to the growth of Indian radio and this important component of Indian media has been around for almost a century now.

A recent study on the media of India has revealed that over a 100 million daily newspapers were bought in the country. This has made India the second largest newspaper market in the world. In fact, the Indian news industry has grown hugely over the last decade. This is partly because of the fact that TV has made huge inroads in the house of the average Indian. There are more than 1400 companies in the country today that’s making TV sets. This, on its part, has made India the fourth largest TV market. This is mostly stemmed from the fact that the Indian media operates in country that has a huge population. Besides the print and electronic media, internet has gained immense ground, as already said, and has reached almost every nook and corner of the country. Online news has emerged as a quick and efficient method of catering news in the Indian media industry.

Like most other countries, news in Indian media is almost instantaneously catered to the audience via the TV channels. This enables the media of India to reach out to the largest possible audience at one go.

Another important facet of the media of India is the publication of vernacular newspapers. India has linguistic states and each state has several vernacular newspapers catering news, views, information and opinion of local and regional interest to people of that particular state. Many states have their local English dailies as well that mostly caters to the urban and the semi-urban class.

Since the early and the mid-1990s, radio in India has been mostly powered by the FM channels. The FM transmissions transformed the radio from a fading media to a really vibrant one. The FM transmission is mostly entertainment oriented although the government-run stations broadcasts news and information of social importance.

It can be said sans any doubt that the media of India would take a quantum leap in the coming years powered by the internet and TV.


PC Satellite TV – Expanding Your Media Center PC


With the arrival of media center PC’s, PC Satellite TV cards have become more popular. With a media center PC, you don’t have to spend a lot of money as you would with desktop components. You can have an affordable DVD player, surround sound system, and have the ability to play a wide range of audio and video formats. Here’s a few great things about integrating satellite TV with your personal computer:

o You can receive digital satellite programming for free

o You can have a free digital video recorder (DVR)

o PC satellite TV systems are highly affordable

Receive Satellite Channels For Free

Don’t get too anxious about this. When I mentioned free, I’m not talking about satellite TV piracy. Just like there is free local television, you can receive free digital satellite channels as well. This is called Free-to-Air (FTA) satellite programming. These channels are not encrypted and you’re free to legally view them without paying any monthly fees.

Record Digital Video On Your PC

Most satellite TV cards have the functionality and software to record programs that you receive. You can either record live shows, or schedule your DVR to record at times and dates that you specify. You also have the capability to time-shift. So if you had to take a small break in the middle of a live show, you could come back, rewind, and start from where you left off. Unlike popular DVR’s on the market, you don’t have to pay any monthly fees.

Highly Affordable Digital Television

If you consider not having to pay any monthly satellite or DVR fees, you can see that you’ll be saving a lot of money. The only thing that you’re required to pay for is the satellite dish, PC satellite TV card, and any installation fees. You can save more money if you decide to install the equipment yourself.

Even though all of this might seem too good to be true, please keep in mind that all of this is free programming. It isn’t comparable to premium channels that you could receive through DirecTV or Dish Network. However, there are hundreds of Free-to-Air channels that you can receive. If you’re not too much of a TV-holic, you might want to learn more about Free-to-Air television a bit more.


5 Simple Steps to Be a Media Star


This series of articles are focused on how to become known as an expert. Today we will focus on how to gain media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry for and grown men die for”. We all want attention and recognition. We seek media attention to get our name splashed in newspapers, radio and TV. Not only is it something we personally want but it is also a great strategy to gain expert status and get clients.

I have been written up in print, interviewed on radio and TV. Did you know one appearance on TV can catapult you into fame and launch your career into the stratosphere? Fawn Germer, who I recently hear speak, was featured on Oprah. She has leveraged it to the hilt. We all know what can happen if you are seen on The Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ started as guests on The Oprah Show. Now they have their own shows.

So how do you get attention of the media?

Here are 5 simple strategies:

  1. Find an angle that will appeal to the media: It is quite easy to look up what current stories are already being covered in the media. Just find an angle to latch on to the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your profession?
  2. Prepare you story: Once you know the angle, create a pitch that is easy for you to communicate. Human interest stories are featured all the time. Pick a struggle and how you or a client overcame that struggle.
  3. Get a list of reporters: Today it is easier to find reporters on the internet. Social media has made reporters and journalists much more accessible. Pick the target market you want to focus on and find the reporters who cover such stories.
  4. Call or email them: Depending on the information you have and how timely it is, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in collecting and sharing information. Pay attention to when and how you should approach the media.
  5. Build a relationship: I consistently write comments to the reporters. You will be amazed how many of them will reply back. Make it a habit to communicate with them so you can be recognized. Today the media is required to build a following and be in touch with their audience.

These simple and effective strategies will help you start moving towards being a media star.


Media Server – 5 Simple Steps to Convert Your Old PC Into a Media Streamer


Yesterday while hanging out in my attic among all the old stuff I come across my old PC. This computer has been laying there for the last for at least a couple years. Thinking of discarding it properly I started searching for articles on disposal on the internet. While searching for couple of minutes I found a site suggesting the idea of converting an old PC into a media server. Having some bucks to spare and some free time on my hands I decided to go for it.

Just What is a Media Server?

First thing first I am sure some of you are wondering like I initially was, just what is a Media Server. A Media Server is a PC system designed to receive and record TV programs, play back video and handle the digital music and photo libraries available in its storage through a Television unit connected to it. The main components are a robust storage system with ample hard drive space and processing power and Random Access Memory sufficient enough to deliver seamless playback of HD content.

1. Check the performance of your old pc:

Analyzing the old PC, I figured out that it has a 2.4 GHz Pentium IV processor with 256 MB of RAM. While checking the minimum specifications I found that it may struggle when trying to play the HD 1080 videos so I decided to go for a RAM upgrade to 1 GB and stick to the same processor in order to save some bucks in case I also needed to upgrade the hard drive.

2. Check storage; examine hard drive capacity and speed:

The storage capacity of the old PC is about 40 GB IDE drive; which is much less as compared to the latest media servers. Generally for a media server you should have a capacity of 500gb to have enough space to hold the equivalent of 100s of DVDs. Speed of the hard drives is also a consideration. Luckily both of these problems can be corrected with a raid hard drive array.

RAID vs Single Hard drive:

The RAID array consists of more than one hard drives embedded as a single unit for high capacity and speed than the single hard drive with an external backup. Depending on how the RAID array is configured you can also configure the array for back up security. This is an added benefit as no data would be lost in the event of a hard drive crash.

3. Think about purchasing a Digital TV tuner Card:

A digital TV tuner card is a basic component of media server used to receive and record video content from the local cable or satellite system to the local hard drive. This card is very useful as it will allow to input TV into your PC and record your favorite shows. With several companies charging fees as high $6 per DVR box per month, the one time cost of a TV tuner card could save you quite a bit of money in the long run.

4. Choosing software for you media server:

Windows XP Media Center Edition is a great choice of software for a media server; having a beautiful graphic interface and easy configuration, it is however a bit expensive. If you are strapped for cash Linux based operating systems might be a good choice as they are totally free and have Myth   TV  software for  media  server purpose; but they can be hard to configure.

5. Connecting Server to the TV:

The last step involved in this project is establishing a connection between the PC and the TV. You now have to make the decision on whether to connect the media server through a wired or wireless connection. Wireless systems can be more convenient and will allow you to access your media server from throughout your house. Furthermore in terms of the placement of the wireless systems the server can be hidden out of view. The drawback to wireless systems is that they can be expensive. If only a single TV unit is present then simply running a wire from the server to the TV may be better both in terms of cost and speed of setup.