Innovativeness of Dish TV

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Dish   TV   media  players are the output of high end technology. They provide the best form of entertainment on television. Besides, they are devised in such a way that they facilitate live recording of shows. Digital video recording systems are structured in the dish receiver which enable live video recording. This service is available at the lowest cost possible. You can even get three months of free service if you order now. Life will be so easy with the satellite TV at your home. Just don’t let this opportunity go off your hands.

Each day these media players are getting innovative with a host of new features that are being loaded in them. They have become so advanced that they allow TV programming even when you are traveling. Slingbox Solo is one such device that allows you to program your TV on road. You need to attach the player to your television source. It can be a DVD player, dish TV, or digital cable. No matter whatever your television source is, you can view your satellite TV channels and even control them on your cell phone or laptop. Thus, your favorite shows can be in your finger tips. Traveling will become more exciting than ever with the new Sling box Solo.

As a kid, I could hardly get the opportunity to watch my favorite Disney program as the TV would be occupied by my dad. Once in a blue moon I could watch and really wished if that program could be recorded. Finally in my adulthood the dream came true when we bought the dish TV. In the recent past, the dish satellites have been equipped with a new technology. This technology facilitates the recording of live videos.

Digital Video Recording (DVR) receivers are being used in the dish satellite. Now there is no need to fight over the remote control with your family members. Switch on the video recording mode and later you can watch your favorite program. High end technology used in these receivers offer digitally enriched pictures. Thus, it is highly satisfying for the viewer. All of these digital programming can be afforded at a reasonable price through Dish satellite Network.

With dish TV you can record your other two favorite programs while you watch the third one itself. Even if three of your favorite shows get telecast at the same time, you do not miss any. The satellite receivers are equipped with integrated DVR systems, two TV outputs and dual tuners. This facilitates the recording of your two favorite shows simultaneously. Live satellite TV can be viewed independently along with the previously recorded events. You just need to connect it to two other television sets. The DVR receiver has been devised in such a way that you just need to select the name of your favorite show. The rest is done by your dish receiver.

It will search out for and record all the latest episodes without changing their duration, or broadcast schedule. Dish TV enables hundred hours of video recording which is 100% digital. Besides, you can pause live shows, reverse or forward them. In between shows you can even play.

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Booming: Television News Channels in India

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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

Source:

[http://www.audiovisualcat.net/publicationsing/Q14india.pdf]

http://www.equitymaster.com/research-it/ipo/ndtv.asp

http://www.mouthshut.com/index.php?url=#&image=http://www.mouthshut.com/imagefiles/logo-ms.gif

http://www.screenindia.com/jul25/tele2.htm

http://www.indianembassy.org/indiainfo

http://www.india-today.com/itgroup/

[http://www.studio-systems.com/broadfeatures/JFMA98/NDTV/63.htm]

[http://www.ndtvtravels.com/aboutus.asp]

[http://cnbc-tv18.moneycontrol.com/cnbctv18/about_tv18.php]

[http://www.time.com/time/asia/magazine/article/0],13673,501030818-474534,00.html

[http://www.chennaionline.com/musicnew/Channels/05indiatv.asp]

http://www.prdomain.com/companies/s/sahara_india_pariwar/news_releases/200303mar/pr_sahara_india_nr_20030326.htm

[http://www.scatmag.com/tamreach_sept05.pdf]

[http://www.agencyfaqs.com/media/media_newslets/Media/4899.html].

http://www.iht.com/articles/2005/06/26/business/indianews27.php

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How Television Is an Effective Medium of Advertising?

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Television Advertising is one of the most effective means of generating awareness about a brand, service or business amongst the target audiences. For years, television has been an entertaining medium for the masses simultaneously educating them about various brands in the market place. Television Advertising is advantageous over other mediums of advertising as it provides audio-visual effect on audiences. The brand message is familiarized to customers through sound and visual effect that provides an immediate and lasting impression on audiences’ mind. Two significant advantages of brand advertising through television media are provided in the following paragraphs. Take a look-

Presentation of the brand message with a good storyline- Every advertising campaign is based on a storyline. However, this storyline is presented in such an interesting manner through television media that provides customers a strong impression about the advertised brand. Enhanced by sound and visual effect, brand commercial is presented like a mini film. It is because of this reason that brand commercials through television media are referred as ad-films. Through television media, the brand message is delivered within a minute in an interestingly exciting manner to customers. Though it requires a great deal of creative input and implementation to telecast a television commercial, the impact provided by television ads are better than other advertising channels.

Provides mass appeal to target groups- Television is the most effective medium of advertising to provide a mass appeal to target groups about any brand. Almost every individual loves watching television during leisure hours. The brand commercials that are telecast during serials, movies or particular shows provide a rich appeal on target groups. Customers also fondly remember the brand jingles with which most of the brand commercials usually end. Besides they also become aware of various brands and their updated features and benefits. This awareness later helps them to decide whether they should buy that particular product or not.

Amongst the various means of brand promotion, Television Advertising provides immediate impact on target groups. The brand message is presented in an attractive manner enhanced by the audio visual output of the commercials. Maximum numbers of customers depend heavily on television media to keep themselves informed about the launch of new brands or the updated features or benefits of existing old brands. Credibility is also an important attribute of brand advertising through television media. Any brand commercial through television media is meant to be entertaining and informative to enhance the interest of prospects. However, as mentioned above, the message should be credible and should also relate with the features of the brand. Flaunting about the brand through with a credible aspect is one of the secrets behind successful advertising practice.

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5 Alternatives to Cable and Satellite Television

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Cut your monthly entertainment bill by getting your fill of movies and television shows from streaming media players or an HD antenna. Here are five excellent alternatives to your pricey cable or satellite television subscription.

HD Antenna

An HDTV antenna gives you access to the free broadcast channels in your area, so you can watch them on your digital TV. Choose from a wide selection of HD antennae, from indoor types to bulky roof-mounted ones. Prices vary according to antenna type and model. Refer to TVFool.com for the channels that are available in your location. It also gives you the antenna direction for which to capture the available broadcast channels that you want to watch.

Roku

You don’t have to scrimp on the number of broadcast channels when you finally cut ties with your cable or satellite television carrier. The popular Roku streaming video device gives you access to over 750 broadcast channels. Roku’s streaming stick is priced at $49.99. The streaming media player’s most recent incarnation, Roku 3, is equipped with expandable memory and allows for Ethernet connection. Roku 3 costs $99.99.

Chromecast

Google’s $35 streaming media device can be plugged into the HDMI port of your computer monitor or TV. Chromecast streams a full 1080p display and works with many devices such as PCs and Macs, as well as mobile devices powered by Android and iOS. When you connect the Chrome OS version of Chromecast to your home Wi-Fi network or your TV, you can watch media content through your mobile device on any available HDMI TV.

ASUS Cube with Google TV

Priced at $111.99, the ASUS Cube is a good investment for your cable-free entertainment needs. If you already own or favor Google TV, then the sleek, futuristic-looking ASUS Cube makes for a sensible complement to your multimedia viewing routine. Giving you access to media content on multiple devices, ASUS Cube comes with a custom user interface with a handy voice-enabled search functionality, as well as 50GB of file storage on the Web plus a two-sided universal remote with motion sensors and a microphone.

Apple TV

If you are an Apple fanatic or an avid user of iTunes, you might want to look at Apple TV as a viable alternative for streaming media content. For a price tag of $99, Apple TV streams multimedia content from popular outlets such as HBO Go, Hulu, and Netflix. And with AirPlay Mirroring on your Apple TV, you can simultaneously stream Web-based video on your iOS device.

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TV and Media – Electric Fireplace

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The leading manufactures of the electric fireplaces have out done their selves with the invention of the  TV  and  Media  Consoles and the electric wall fireplace. These innovative styles and designs have opened up a new way to heat with style. With both of these designs being vent free electric fireplace, you will not have to worry about a chimney. Not remodeling that might require a roofer or the building contractor. This will help to keep the cost down if you are trying to remodel a room. The  TV  and  Media  Console and the electric wall fireplace are both great pieces of furniture that will add a new depth and interest to any room.

The  TV  and  Media  Consoles will allow for a place to place the TV and have plenty of shelves for your entertainment system. With plenty of shelves, some that are adjustable, you will have a location for the CD’s and the DVD’s. With the mantel designed to hold you TV, you could always hang a flat screen on the wall and use the shelf for other objects. To be able the hang a fireplace on the wall is surly something to talk about. Either of these two electric fireplaces will quickly become the focal point of any room.

Most of theses electric fireplaces will come with a remote. On certain models you may be able to control the flame brightness. Another great option will be able to turn off the heat but still have the fire on. The crackle that some of the electric fireplaces can also be turned off and on. The safety features have not been over looked on these electric fireplaces. The glass is cool to the touch so there is no worry if a small child is in the room.

There is nothing that can kindle thoughts of the warmth and cozy feelings like the electric fireplace can. If you imagine your friends and family sitting around a fireplace in your home, consider the electric fireplaces. The wood look will come in mahogany, cherry, pecan, walnut and oak electric fireplace. The black or white is also available. There is something to fit every type of room decor.

These very innovative designs of the major manufactures of the electric fireplaces have taken away the look of the old, ugly, metal boxed thing and has left us with a piece of furniture that we will be proud to show off. The units of today are more a work or art then the boxed heater that our grandparents might have stuck in the back room.

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Television and Children – How TV Affects Your Child

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There is an ongoing debate about the effects of television on children. Some believe that TV has a lot to offer. It can educate, stimulate and entertain. If parents are discerning about what their child watches and how much they watch, there is nothing too harmful about TV. On the other hand, some experts say that any children under two should not watch any television. They feel that it hinders a child’s growth and development in many ways.

So before you sit your kids down in front of your huge plasma TV, have a think about what they are watching and how long they are watching.To get a look at both sides of the debate, lets break this discussion down in to the positive and negative effects of television on young viewers.

Positive:

  • Children can learn about numbers, letters, colours and shapes by watching quality educational programmes.
  • Children can learn about social interaction and manners on good quality dramatic and educational programmes.
  • For many parents of young children, a day at home is many hours to fill. Sometimes a familiar or appropriate movie or programme can provide a relaxing moment both child and parent.
  • Children enjoy the familiarity of a movie or show they have watched many times as much as they love to read the same book again and again.
  • Many movies and shows have a moral tale, and this can sometimes provide a helpful way for parents to introduce moral themes and ideas into their children’s lives.
  • Quite often a movie or show can provide the inspiration for games and creative play away from the TV. A child might enjoy re-enacting a favourite scene or character from a movie and carry on with this scene in their playtime.
  • TV and media is a way of life in this day and age. Children can benefit from being conditioned and familiarised with media concepts. It will help them participate in social and cultural events and discussions in their developing social and educational lives.

Negative:

  • Children under two can be negatively affected by television. It can stunt their social and mental development.
  • Too many hours in front of a TV can prevent children from interacting with their family and siblings.
  • Too much TV can become a problem for some children who engage in less physical activity because they prefer to watch TV.
  • Too much exposure to TV and screen media can make a child’s mind lazy in terms of using their imagination and brainpower in other areas of their lives.
  • When children watch TV they are being exposed to advertising. A lot of advertising is aimed specifically at young children. Ads target young ones and condition them to become loyal brand consumers as adults. Exposure to some ads could encourage poor eating habits and food choices.
  • Injudicious TV watching can expose children to bad habits such as smoking and drinking. It can expose them to violence and create a mindset of fear and aggression.
  • Watching TV can also instil in your children social stereotypes of race, gender and class.

With so many reasons for and against TV watching, it seems that the decision is best left up to the parent. A parent knows their own child and how best to manage their TV watching habits. Undoubtedly a discerning and vigilant attitude is essential when exposing young children to TV, so think twice before you sit you child in front of your beloved flat screen, HD TV.

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Media Exposure Is Marketing Gold – If You Know How to Use It

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At a glance:

  • Implicit media endorsements make you stand out from the competition.
  • It’s not advertising; it’s building credibility.
  • Maximize your exposure by posting it on your Web site and sharing it via social media.

A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He’d tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case or lost it, people remembered his name and associated him with high-profile cases. He’d figured out that having his name in the paper bought him something no amount of advertising could: credibility.

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”

Let me explain. Thanks to the Internet, you and every competitor you have, big or small, have the same chance to reach your potential consumers. So, what makes one business, one product or book more appealing than another? It’s endorsements from the media that make you stand out. Let’s face it – if USA Today has chosen to review your book, or refer to it in an article, it gives reason to believe there’s something special about it. If a doctor is quoted in the news about solutions to a particular health issue you’re dealing with – your instinct will be to check out him and his product first, because the media must consider him an authority to have quoted him.

When the media recognizes that you have something important to say, you gain credibility. This is the marketing gold I’m referring to: the endorsements from TV and radio show hosts, the editorial coverage in newspapers and magazines – and now, bloggers, news Web sites and followers on social media too. All these forms of recognition give others confidence you’re as good as you say you are. But, it’s upon you to use this “gold” as a critical part of your marketing to let people know these endorsements exist.

The return on investment usually isn’t immediate, which can be frustrating to people who expect a surge in business or a spike in sales with every media interview. That used to happen more often in the old days – I’m talking way back in the ’90s – when a radio talk show host might chat with you for 30 or 60 minutes and newspapers had twice as many pages to fill. It became apparent that when a client’s message clearly addressed an urgent public problem, along with their expertise and solution-oriented content, they could hit the jackpot.

From January to April, an IRS expert who spoke of resolutions to IRS problems or gave on-air tips on how to prevent IRS abuses would always see a huge jump in book sales. Or, the health expert, who got on the air during flu season and explained why his health program would make them feel better faster would sell a ton of product.

But the old days are gone and here we are in 2012. Today’s talk radio interviews are brief – 7 to 10 minutes in the larger markets – and newspapers have no space for full feature stories on interesting entrepreneurs and writers. There are far fewer opportunities to grab an audience for a significant length of time.

So how do you grow your investment in PR? Marketing your media exposure is a strategy that pays big dividends over time – but requires an effort from you.

  • Your Web site should prominently display your endorsements: “As seen on CBS,” “featured in the Louisville Gazette,” “heard on WFLA radio.”
  • Don’t forget to mention the media coverage to your Twitter followers and Facebook fans, too. The third-party endorsement will help you build more contacts, because people like knowing who the experts are and following them.
  • Use the media you’ve obtained to help you gain more TV, radio and print exposure. It serves as credibility for journalists as well and they will be more likely to want to interview you if you’ve already been vetted by other media professionals.
  • Let your personality shine online and respond to journalists and followers alike with interesting commentary and insights – not pleas to buy your book or product.

Yes, it takes work, a strong theme and a message that resonates. But if you invest wisely, you’ll grow rich in marketing gold.

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Constructing the Ultimate PC Based TV Entertainment Center

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You likely already use your TV as a great source for entertainment. You probably also use your computer for a large amount of entertainment. With the combination of a properly configured computer and your TV, you can unleash so much more potential for entertainment and make everything so much easier to access.

Entertainment system will include

At the center of your entertainment system is going to be your TV. I of course would strongly recommend an HDTV to those that can afford it. Also, while size isn’t the only important factor in the quality of an HDTV, I do have to say, bigger is better. For this setup we’ll assume that you have an HDTV that supports HDMI input.

As I mentioned, that TV is great and all, but we’re going to use a computer to make it do so much more for you. So that brings us to the computer you’re going to want. I would strongly recommend a Windows 7 based PC that includes Media Center. If you don’t know what Media Center is, we’ll get to that. The computer should also have a nice video card to ensure that your computer can play high quality HD content without stuttering or being slow. You’ll want to make sure this video card has a built in HDMI port with audio support. This will make it as easy as possible to connect the computer to the HDTV. Also, it usually doesn’t cost much to add a Blu-Ray compatible drive to a computer and it is definitely worth the cash. If you haven’t used Blu-Ray on your HDTV you’re missing out on a true movie watching experience.

In addition to the TV and the Computer you’ll want to make sure you get a Media Center compatible remote for the computer. This will allow you to control everything we’ll install on the computer from the comfort of your couch.

Software and set up

As I mentioned you’ll want to run Media Center on the computer. This will be the base of everything we do on the PC. The reason for this is that it has an interface designed to be controlled with the Media Center remote so you don’t have to have a mouse and keyboard on your lap while doing all of this.

In addition to that you’ll want to install the Netflix Media Center plugin. This will give you access to all of Netflix’s streaming catalog right through media center. This way you can browse, search, and watch anything that Netflix has available. Netflix does require a subscription in order to have access to the streaming material, but it is definitely worth it to have access to all sorts of movies and TV shows instantly.

Another one you’ll want to install is the Hulu desktop application. This application gives you access to the same free streaming content that is found on their website, but it will also work with the media center remote. Hulu does not install itself into the Media Center application, but we can still make it work. You’ll want to use a program like Media Center Studio. Media Center Studio is a free program you can download that will let you make changes to the Media Center menu. Using this you can add a launcher icon for Hulu. Then you can launch Hulu Desktop from Media Center and when you quit the Hulu program it will bring you back.

Media Center does not come with built in support for Blu-Ray movies. If your computer came with a Blu-Ray drive it may have also come with a plugin to add support to Media Center for that. If not, you’ll need to purchase one. There are lots of options available online. Just whatever you purchase, make sure it includes a Windows 7 Media Center compatible plug in. This will ensure that you can control your Blu-Ray movies with that same remote and without having to leave the Media Center software.

The last real step for configuring your computer is to copy your music, video, and photo libraries over to the computer. Assuming the music and videos aren’t protected by non-WMC compatible DRM you will be able to listen to and view any of those files through the Media Center software.

Connect PC without HDMI

Some of you may already have a PC you want to use, or have just picked one up on some killer deal only to find it doesn’t have HDMI. Fear not, you can still connect it to the HDMI port on the TV, with some work. Your options are varied. First you can install a new video card in the computer that has HDMI. This is the best option for older computers that could stand to have an upgraded video card anyway.

Another option is to use a DVI to HDMI cable from any computer that has a DVI video port on it. This will get the video to your TV with no problems at all. Be warned though, that DVI ports do not output audio so you’ll have to run separate audio cables. Hopefully your TV has an input next to one of the HDMI ports on the TV to allow for that.

If your TV has a VGA input, you can simply use a VGA to VGA cable from the VGA port on the computer to the TV. This will work great in most cases. Some TVs don’t support full 1080p through the VGA port, however, so be cautious of that. Also, VGA doesn’t carry audio either so you’ll need to run separate audio cables in this situation also.

Let’s say you’ve got VGA on your computer, but you need to go to HDMI on the TV. You can use a VGA to HDMI signal converter to convert from the analog format to the digital, allowing you to use the full 1080p input of the HDMI port. These converters will generally support sound conversion to put it on the HDMI line which can help a lot in setting it up.

Just whatever you do, DO NOT purchase a VGA to HDMI cable. Those things have been floating all over the web, but they are a scam. VGA is an analog signal and HDMI is digital and you cannot just use a cable to convert from one to the other. If you purchase a cable like that you’ll really just be wasting your money.

Conclusion

Once you have your TV, PC, and remote all connected you’ll be all set to enjoy all these forms of entertainment from a single device. We’re talking viewing Hulu, Netflix, Blu-Rays, DVDs, listening to MP3s, stored video files, pictures and much more all from one device, and all from the comfort of your couch. I have personally been running a set up like the one described here for about 3 years, and it is continually improving as new sources of media come out. This is the ultimate home entertainment device.

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Multi-Media Systems for Home Televisions

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If you have a PC or laptop that has XP Media Center Edition, or any premium version of Windows Vista or Windows 7, you already have the tools you need to start building your own home media system. With your own multi-media system, you can control your music and TV with one remote control or your mouse.

Its designed to play your videos and music from your own hard, drive, any location in your home network, or any optical drive it has access to. Media which is managed by Windows Media Center can also be forwarded from your home network to TV sets when you add a Windows Media Center Extender or an Xbox 360.

Add a TV Tuner card to your system, and you now have the ability to play back and record your favorite TV shows in HD or Digital Cable. The recordings can be saved in DVD form, or they can be transferred to a portable media player.

WMC can add your music into the mix through the use of RCA type cables from devices such as cassette decks or video recorders, microphones, and other inputs. Windows Media Player also organizes music on your computer. Unless you specify another location, the music files are stored under My Music, and are arranged in alphabetical order. You can make your playlists so you can hear the music in any order you wish. Windows Media Player allows you to pause, fast forward, or rewind and repeat the music just like any other media player you have used in the past.

WMC can also play back video from URL’s when you add a third party plug-in, and this also allows you to access server and client side playlists on your network. Media Center also supports all FM tuned radio stations so you can tune into your favorite radio show anytime you like. You can also synchronize your smart phone and other portable devices with Media Center.

Windows Media Center is the place to start synchronizing your very own home multi-media center. With the recent release of Windows 7, Windows Media Player has been revamped and now has even more options for making your music and TV experiences the very best ever.

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All Media Is Fiction

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All media is fiction. Every thing you see, hear and read, in print and on any screen anywhere is a fabrication that has been altered, edited, censored, and pointed towards a preconceived agenda. It is not true, it is not real, it is not the whole story by any stretch of the imagination-which it is, but it’s not really anyone’s imagination either.

It is a corporate product; a mind game conceived of by faceless committees meant to dupe anyone within view or earshot into complacent consumerism. It is calculated manipulation with no genuine content that can remotely be thought of as the truth. It only appears real after it has been focus grouped and cut to fit commercial standards, no matter how amateurish or incompetent the final results appear. It has been approved-and that alone determines it as fake.

From cartoons to pornography, from news to soap operas, to game shows and antacid commercials, it is all contrivance. You will never see anything truthful or even factual in the media. Even the weather is approximate. The weather is taped. File footage is not news. The latest trend is ‘reality’ TV not ‘truthful’ TV. There is no one in the media or Hollywood interested in the truth, regardless of being ‘breaking news’ or ‘based on a true story’. Truth is simply one buzzword among many used to conceal and distort reality.

By its very definition media cannot depict reality because media is not real. At its best it resembles the most pedestrian dinner theater; at its worst, it simply is what it is, a transmitter and signal. It is not a mirror, though it uses mirrors, lenses, cameras, tape, film, lights, overrated actors, make up, under appreciated writers, whatever. The fact is so obvious that making the very point becomes painfully tedious-and moot, since for all of the interactive, real time, ripped from the headlines, video game chat rooms, no one seems to care one bit. The entire investment is in making the delusions of others tangible in one’s own life. One must believe what one is fed through the media, or else…or else what?

Let me give an example. War. War is not real for you and me but it is for the people in a war zone. When we turn off the set or change the channel, all of that suddenly disappears. Reality does not suddenly disappear. If you’re of a certain age you remember what TV looked like before black people existed. If you’re of another age you remember what MTV looked like before black people existed. I suppose if you’re even older you remember what war looked like before black people existed. That was a long time ago, but my point is this; war looks like whatever the media tells you it looks like and that is war. Nowadays war looks like a video game, except, of course, to the people in the war.

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